AI Loves PR
Episodes
Matt Oakley on Humans, Machines, and the Future of Measurement
02 Sep 2025
Contributed by Lukas
Matt Oakley explains how AI is transforming PR measurement, reshaping media strategy, and becoming a critical new audience.
Johna Burke on Embracing AI Responsibly
06 Aug 2025
Contributed by Lukas
Johna Burke highlights iterative testing, sourcing ethics, and sustainability challenges in the relationship between AI and strategic communications.
Anne Green and Mark McClennan on Ethical Frameworks for AI in PR
28 Jul 2025
Contributed by Lukas
Anne Green and Mark McClennan discuss why ethics, transparency, and thoughtful leadership are essential as AI reshapes the practice and business of PR...
Winning in the Age of Clickless Search with Brian Stempeck
25 Jul 2025
Contributed by Lukas
Brian Stempeck unpacks how AI is reshaping discovery and why PR must evolve from chasing clicks to earning credibility in AI-generated answers.
Michael Brito on Why PR Should Lead the AI Revolution
24 Jul 2025
Contributed by Lukas
Michael Brito explains why PR pros should be leading the AI revolution and how AI is transforming insights, narratives, and reputation strategy.
Catharine Montgomery on Tackling AI Bias and Leading an AI-Forward PR Agency
22 Jul 2025
Contributed by Lukas
Catharine Montgomery shares how her agency is embracing AI while staying vigilant about bias and ethical use.
Engineering the Future of PR with Aaron Kwittken
20 Jul 2025
Contributed by Lukas
Aaron Kwittken warns of PR’s existential risk and reveals how AI, data, and a mindset shift toward “communications engineering” can future-proof...
Greg Matusky on Why AI Is a Communicator’s New Superpower
17 Jul 2025
Contributed by Lukas
Greg Matusky unpacks how AI is enabling hyper-personalized messaging and transforming crisis response.
Paul Cusker on Agency Need to Set Context and Indexability
15 Jul 2025
Contributed by Lukas
Paul Cusker challenges agency leaders to make their firms discoverable in the AI era, arguing that if you’re not indexable in trusted ecosystems, yo...
Jonny Bentwood on Why Reddit Rules the Bots (and What PR Should Do About It)
13 Jul 2025
Contributed by Lukas
Jonny Bentwood reveals how earned media, especially platforms like Reddit, shapes what AI sees, ranks, and repeats.
Filling the Void: Rob Davis on LLM Visibility
09 Jul 2025
Contributed by Lukas
Rob Davis explains why PR pros must shape how AI tells brand stories; otherwise, the message will be written by someone else.
Chad Latz on Rewriting PR’s Operating System
07 Jul 2025
Contributed by Lukas
Chad Latz explains why PR’s future depends on training teams to think in systems and partner with AI strategically.
Seeding the Algorithm: Kevin Dulaney on PR’s Role in Training AI
01 Jul 2025
Contributed by Lukas
From AI slop to brand signals, Kevin Dulaney explores how PR can lead the next era of reputation management by crafting content built for humans and m...