How AI in Consumer Insights Maximizes ROI for $25 Billion Brands (McDonald's & Kraft Heinz) ?

In this episode, Jolanta Oliver, Associate Director of Marketing Analytics - Brand Growth System at Kraft Heinz, joins Binny Mathews, Co-founder of ProjectPro, to explore how AI is transforming consumer insights and driving ROI for global brands like McDonald's and Kraft Heinz.Guest Background:A seasoned leader in marketing analytics, Jolanta has played a pivotal role in leveraging AI to decode consumer behavior and optimize brand growth strategies. With experience at both McDonald's and Kraft Heinz, she has firsthand knowledge of how AI-powered insights shape billion-dollar business decisions.What's Inside?✅ AI-driven consumer insights: How leading brands decode customer behavior✅ Social listening & AI: The evolution of market research in the digital age✅ McDonald's AI-powered drive-thru: Lessons from the field✅ Balancing automation and human intuition in marketing analytics✅ Key strategies for AI adoption in large-scale enterprises.Key Takeaways:1️⃣ Start with a clear business problem—AI should serve an objective, not just be a tool2️⃣ Consumer insights go beyond numbers—AI must be paired with human judgment3️⃣ Even 90% AI accuracy isn’t enough—real-world execution matters4️⃣ Test, iterate, and refine—AI in marketing is an evolving process5️⃣ AI won’t replace human decision-making, but it will redefine how businesses approach growth.This episode is a must-watch for business leaders, marketers, and AI enthusiasts looking to understand how data-driven insights fuel brand success at scale!For full show notes, visit- https://bit.ly/3Fsa5DlProjectPro helps you tackle your AI projects with ease. Upskilling the team for specific AI projects, collaborating with experts to co-build AI solutions, or opting for end-to-end project outsourcing—ProjectPro has you covered. With ongoing 1:1 support, enterprises can overcome roadblocks and seamlessly take their projects from PoC to production. Learn more: https://bit.ly/4iKi0Kq

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