Beyond Competitor Analysis: How AI is Transforming Dynamic Pricing

In this episode of The AI Native Podcast, we sit down with Alex Halkin, founder of Competera and pioneer in AI-powered pricing. Alex takes us through his remarkable journey—from growing up in Ukraine and experimenting with early neural networks, to consulting for global retailers, to bootstrapping his own AI startup.We discuss:How Alex’s first ventures (selling internet to neighbors and running an internet café) taught him entrepreneurial grit.Why consulting shaped his perspective on automation and pricing inefficiencies.The challenges of pitching AI-driven pricing inside a traditional consulting model.Bootstrapping Competera with his own money, surviving early burn rates, and closing enterprise deals with just 300 products.How AI is reshaping pricing strategy, junior roles, and the speed at which founders must now operate.The future of AI in education, automation, and vertical solutions.Alex also shares candid insights about fundraising, navigating corporate politics, and why focus, speed, and honesty are the true superpowers for founders in the AI era.Chapters:00:00 – Big ideas start simple03:00 – Early life in Ukraine & first businesses08:00 – Consulting, automation, and discovering pricing inefficiencies13:00 – Why big firms resisted subscriptions & Alex’s pivot16:00 – Bootstrapping Competera and landing first enterprise clients23:00 – Compute costs, margins, and survival under the radar28:00 – AI adoption in retail and beyond33:00 – The future of education in an AI-driven world36:00 – Advice for new founders in the post-LLM eraConnect with Alex Halkin: 🔗 LinkedInBrought to you by: 👉 AIorNot.com – Detect if content was created by AI or a human.

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