AI News Deep Dive with Elephas
Duolingo Goes "AI-First": How the Language App is Changing its Business
04 May 2025
Just recently, Shopify announced it was going "AI-first" in its business approach, and only days later, Duolingo followed suit with a similar declaration. The language learning platform is making a bold strategic shift toward artificial intelligence that will transform everything from content creation to hiring practices. Today, we'll explore why Duolingo is betting big on AI, how this change will impact its business model, what it means for current employees, and the mixed reactions from users. Will this gamble pay off like their mobile-first approach did in 2012, or is the company risking its user base? Let's get to know more about it.
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