Blueprint for a $100k Monthly AI Content Agency

AIPaycheck Links - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/AIPaycheck⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Disclaimer: The AI Paycheck Podcast is for informational purposes only and does not provide financial, investment, or legal advice. Please consult a professional before making decisions based on our content.Are those claims of making $100K a month with AI real, or just marketing hype? Welcome back to AI Paycheck, the AI-Tools podcast for people who want their tech to actually pay them. Host Raje is joined by Rowan Calder, who successfully built an AI-powered content agency crossing $100K in monthly recurring revenue using AI-Tools at almost every stage of the workflow from research and scripting to repurposing and reporting.This episode is the definitive guide to building a scalable business, not just an AI side hustle that dies in three weeks. We walk through exactly how an AI-powered agency can hit $100K months, covering offers, pricing, client systems, and the crucial AI-Tools stack that makes it possible.Key Discussions Unpacked:The $100K Agency Model and High MarginsWe break down the non-fluff revenue model: the $100K structure relies primarily on 6–8 core retainer clients paying between $7,500 and $12,000 per month. Rowan explains why he niched down to "authority content for B2B founders and creators," education businesses, and SaaS tools that prioritize consistent demand generation. The typical "Authority Engine" package includes four long-form pieces and 30–60 short-form clips monthly. The real leverage comes from cost management: learn how smart integration of AI-Tools allows the agency to maintain high target margins, often hovering around 55–60% profit on $100K revenue, without requiring a massive team.The AI-Tools Engine and Workflow LeverageRowan details the full AI-Tools stack split into six functional layers: research/ideas, drafting, editing/voice, repurposing, scheduling, and analytics. Discover how AI helps summarize long content, simulate audience questions, and map out content pillars. Crucially, we explain how to use AI-Tools to "atomize" a single long-form piece into 15–30 short-form assets across multiple platforms—a massive time saver. While AI generates 40–60% of the draft, human judgment remains the quality filter, ensuring content aligns with the client's unique voice.Client Acquisition and Scaling SystemsGetting clients requires consistency and treating the business seriously. Rowan shares the three main channels he used: thoughtful outbound DMs, building authority through his own content, and referrals. Hear the exact outreach script used to book qualified calls and learn how to present clear packages (e.g., $3,000/month lighter content vs. $8,000/month full authority engine). We also cover the essential delivery systems for scaling, emphasizing the need for clear roles, documented workflows (SOPs), and strict human quality control to avoid the mistake of over-automation.Your 30-Day Action PlanReady to move from theory to action? We close with a concrete 30-day blueprint for beginners:Week 1: Pick your niche, define a simple starter offer (e.g., $1,500/month for 12 LinkedIn posts), and set up your foundational AI-Tools stack.Week 2: Create a prospect list and launch targeted outbound outreach, while simultaneously posting your own authority content.Week 3: Focus on closing 1–3 paying clients by anchoring your price to business outcomes and delivering slightly more than promised.Week 4: Refine your process, start documenting simple SOPs, and update your pricing based on results.This episode offers the blueprint to scale from $5K to $30K and beyond, using AI-Tools not as a toy, but as a lever for substantial, profitable income. Focus on outcomes, not just the tools, and start building your system today.

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