Ep 113: Trademark Your Digital AI Twin

Send us a textCan you trademark your AI self? Katie Price just did—and she’s not alone in reshaping fame for the digital age.In this episode, I break down how the British reality star transformed her iconic alter ego, Jordan, into a 3D-rendered, voice-trained AI twin—complete with a licensing deal. It’s a bold move that merges nostalgia, personal branding, and cutting-edge tech.In just six minutes, we’ll cover:What it means to trademark a digital twinHow AI clones raise questions of consent, ownership, and identityWhy “Jordan” is making a comeback—and what that says about retro cultureThe emotional and legal implications of AI-powered parasocial relationshipsPractical steps for protecting your own digital likenessNeed More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com

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