AI Vaults: NotebookLM's Deep Dive
The Deep Dive | NotebookLM's take on Newsletter #12: AI's Limited Grip on Search and Emerging Tools
18 Sep 2025
NotebookLM’s Deep Dive unpacks Newsletter #12 by cutting through AI noise to surface what matters now. The hosts frame AI’s promise and friction, then zero in on “AI search” confusion: GEO, AEO, and LLMO. They use survey stats and real-world implications for marketers and builders. The discussion broadens to legal and regulatory currents, developer experience, and business impact, then closes with pragmatic takeaways on content strategy and tool adoption.The AI Vaults is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Key Segments:* [01:29] AI search naming crisis* [04:23] AI referral stat and organic dominance* [05:02] Strategy pivot treated as R&D* [07:41] Developers and vibe coding* [10:18] Media vs tech content fight* [14:31] Safety and state regulation focus Get full access to The AI Vaults at theaivaults.substack.com/subscribe
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