AI, Storytelling & UX: How IBM is Designing Human-Centered Experiences

AI isn’t just changing how we work—it’s reshaping how people discover, connect, and engage with brands. In this episode of AI: Voice or Victim, Greg Boone sits down with Amanda Downie (content strategist at IBM, with a performing arts background) and Todd Cramer (UX design and research leader at IBM) to explore the intersection of storytelling, design, and AI.Together, they unpack:How AI is transforming search, content strategy, and the customer journey.Why human-centered design and empathy remain critical in the age of AI.The balance between informational vs. transactional content—and what businesses need to rethink now.Tools and workflows they’re experimenting with (from Firefly and Copilot to Claude and Perplexity).Why human + machine collaboration beats fear of replacement—and the real risk is doing nothing.From search disruption to the future of e-commerce and the rise of agentic AI, Amanda and Todd share what it takes to stay relevant when the rules of digital engagement are being rewritten.👉 Don’t forget to subscribe, leave a review, and share this episode with someone navigating the AI revolution.Subscribe to AI: Voice or Victim for more conversations that move you from AI anxious to AI curious. Hosted by Erica Rooney and Greg Boone aka AISerious™, we're helping people and organizations embrace AI ethically, strategically, and with humanity at the center. Follow us and join the movement to shape the future—before it shapes us.🔗 Follow us and dive deeper:

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