Human-Centered Design in the Age of AI

What happens when neuroscience meets branding—and AI joins the team?At the AI-Powered Women’s Conference, host Erica Rooney sits down with Dana Cox, founder of Humanitiv, a human-centered design studio that blends neuroscience, social science, and artificial intelligence to build brands people actually remember and trust.Dana shares how she went from architect to design leader, why understanding why people think and behave the way they do is the key to great design, and how AI can amplify creativity without replacing humanity. From crafting unforgettable client experiences to reimagining the creative process itself, this conversation proves that the future of design isn’t man or machine—it’s both.Inside the episode:- What human-centered design really means—and how it gives companies a competitive edge- How to merge AI speed with human empathy to create designs that resonate- Why “humanizing” AI outputs is the next creative superpower- How neuroscience explains why certain brands stick in our memory⏱️ Chapters00:00 — The marriage of AI and human creativity01:00 — Dana’s journey from architect to human-centered designer03:00 — What is human-centered design?04:00 — How AI, design, and neuroscience work together05:00 — Why generic design fails and the neuroscience of what sticks06:00 — Can AI touch every part of branding?08:00 — Discovery phase: “Get smart” before you design10:00 — Keeping your personas alive (and your AI tools aligned)11:00 — Evolving with technology: Why designers must keep learning12:00 — How to humanize AI outputs (and why it matters)14:00 — Injecting soul and creativity back into machine-made work16:00 — Real-world examples: AI in branding and patient journeys18:00 — The rise of agentic AI and the future of research19:00 — Why the human element still wins in a world of data20:00 — Fixing brands gone wrong and rebuilding trust21:00 — Closing reflections from the AI-Powered Women’s Conference👉 Don’t forget to subscribe, leave a review, and share this episode with someone navigating the AI revolution.Subscribe to AI: Voice or Victim for more conversations that move you from AI anxious to AI curious. Hosted by Erica Rooney and Greg Boone aka AISerious™, we're helping people and organizations embrace AI ethically, strategically, and with humanity at the center.Follow us and join the movement to shape the future — before it shapes us.🔗 Follow us and dive deeper:On the web: https://voiceorvictim.com/

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