Design Adjacent - Terry Irwin on wicked problems, shifting mindsets, and tango

On this episode of AIGA Design Adjacent… Terry Irwin is a professor in the School of Design at Carnegie Mellon University and the Director of its Transition Design Institute. From 2009 until 2019, she was the Head of the School of Design, where she led the faculty in a redesign of curricula at the undergraduate, masters and doctoral levels to place design for society and the environment at the heart of all programs. In this episode of the AIGA Design Adjacent, Bennie Johnson talks with Terry about wicked problems, shifting our mindsets, waking up the knowledge we already have, and tango. About Terry Irwin Terry Irwin is a Professor in the School of Design at Carnegie Mellon University and the Director of its Transition Design Institute. From 2009 until 2019 she was the Head of the School of Design, where she led the faculty in a redesign of curricula at the undergraduate, masters and doctoral levels to place design for society and the environment at the heart of all programs. In 2003 Terry briefly left the field of design and moved to Devon, England to undertake a master’s Degree in Holistic Science at Schumacher College/Plymouth University, with the goal of learning to design in a more sustainable and socially responsible way. After completing her master’s degree, Terry joined the faculty at Schumacher College and taught design to students from diverse backgrounds such as biology, ecology, physics, sociology and activism. In 2007 she moved to Scotland to undertake doctoral studies at the Centre for the Study of Natural Design at the University of Dundee. Since completing those studies, Terry’s efforts have been directed toward seeding and  catalyzing positive, systems-level change within design education and practice. Her recent  work has focused on making the tools and approaches used by designers available to  transdisciplinary teams working to address complex, systems problems. In 2015, along with co-creators Gideon Kossoff and Cameron Tonkinwise, Terry launched Transition  Design, a new area of design focus aimed at addressing wicked problems and catalyzing societal transitions toward more sustainable, equitable and desirable long-term futures. About AIGA Design Adjacent AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us. About Bennie F. Johnson Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

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