Design Adjacent: W. David Hubbard on the hows and whys of creativity

W. David Hubbard is Vice President and Deputy General Counsel for Verizon. He leads Verizon’s marketing, intellectual property, and new media law and policy team. David also serves as general counsel for the philanthropic Verizon Foundation, dedicated to solving critical social issues in the areas of education, health care and energy management, particularly in underserved communities. In this episode of AIGA Design Adjacent, host Bennie Johnson talks with David about not only the creative field but his path and why creativity was instrumental in career and offers listeners an opportunity to hear how legal and marketing can work together. About W. David Hubbard W. David Hubbard serves as Vice President & Deputy General Counsel for Verizon Communications.  He is located in Basking Ridge, New Jersey and leads Verizon’s Consumer Marketing and Products and Growth and Revenue legal team which provides support for Verizon’s portfolio of Consumer businesses including Verizon Wireless, Verizon Telecom, Verizon Consumer Markets, and Visible, among others.   He and his team provide support to Verizon Consumer Group’s Chief Revenue Officer and are responsible for providing legal counsel and guidance for all consumer products, devices and services; business initiatives and national advertising and marketing campaigns targeting consumers in all media; marketing strategy; advertising litigation; regulatory and network compliance; promotions; sweepstakes; external communications; corporate responsibility and compliance with state and federal regulations as well as applicable consumer protection laws. In addition to the above, Mr. Hubbard previously led Verizon’s Intellectual Property and Digital media legal teams and served as the General Counsel for the Verizon Foundation, the philanthropic arm of Verizon which is dedicated to solving critical social issues in the areas of education, healthcare and energy management, particularly in underserved communities. About AIGA Design Adjacent AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us. About Bennie F. Johnson Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

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