Design Adjacent with Diana Barnes, Chief Brand Officer and Creative Director at Munchkin on unleashing storytelling in branding, human connectivity, and being the change you want to see in the world

Diana Barnes (DB)  is the Chief Brand Officer and Creative Director at Munchkin. Under her leadership, Munchkin’s Brand Design team has won over 80 top international design awards for 360 designs, the highly coveted Red Dot Award among the latest. A passionate advocate for trees, animals, and the environment, she created and leads all Munchkin CSR initiatives such as partnerships with The Whale Sanctuary Project, Trees for the Future and IFAW (The International Fund for Animal Welfare) and Radiant Colors. Before joining Munchkin, she served as the Global Director of Brand Design for Dell, Inc. In this key role, she led global teams in Austin, India, and Asia. Prior to this, her career actually began in music and entertainment, holding executive creative positions at Sony and EMI, as well as several global ad agencies. About AIGA Design Adjacent AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us. About Bennie F. Johnson Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

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