As AI accelerates work automation, how do accounting firms prove their value?Ron Baker, co-founder of Threshold, joins Kacee Johnson to explore ‘outcome focused accounting’.In this episode, they dive into:• designing firms around long term transformations rather than hours.• why trying to be all things to all clients undermines firm effectiveness.• tracking client impact through time saved, time invested, and transformation KPIs.• linking financial guidance to clients’ broader aspirations like health and purposeConnect with us here: 1. Ron Baker- https://www.linkedin.com/in/ronbaker1/ 2. Kacee Johnson- https://www.linkedin.com/in/kacee-johnson/ 3. Digits- https://www.linkedin.com/company/digits-financial/(00:00) Trailer(01:10) Understanding the Transformation Economy(04:34) The Evolution of Economic Value(09:05) Challenges and Opportunities in Professional Services(26:38) AI's Impact on Hourly Billing and Firm Confidence(31:34) Private Equity's Influence on Accounting Firms(38:20) The Future of Accounting: Transformation Economy
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