The right and the wrong way to approach a networking event Most of my episodes are about experimental psychology, how to deal with and manage time, energy and resources, or a unique concept I’d like you to consider. Sometimes the episode is a purely business-related show. This is one of them. The excruciatingly hilariously wrong way to handle a networking event. The wrong way to approach a networking event Go to networking event Collect as many cards as you can from people you regard as meat puppets handing you mailing list data Wait two weeks Send a three paragraph boilerplate text message to them at 2pm on a Sunday with a sales pitch about wha you can do for them Sit back and wait for all that cash to roll in The right way to approach a networking event Go to networking event Meet other people, engage with them to learn about them Listen to what they do, why they do it, ask questions because you want to learn more Use this information moving forward to decide who they would be a good connection for, and who would be a good connection for them Suggest a one-on-one to learn more if you think it is prudent Arrange a one-on-one with them, give a deeper dive to their business, and if appropriate, their hopes, dreams, aspirations and their human experience. Hire them, or get hired by them if applicable Continue to consider who they would be a good connection for from now on
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