Aleena Dissects Branding For Brands & Individuals ft. Lulu Raghavan | Ep. 07

This week, Aleena has the pleasure of being joined by the amazing Lulu Raghavan, Brand Evangelist, Author and Vice President Asia Pacific at Landor. Lulu has worked on branding and rebranding campaigns for innumerable brands, and she is here on Aleena Dissects to break down what goes into it. Aleena and Lulu discuss what branding entails, the costs of it, why brands like Mama Earth and Dove have such strong presences in the world, how Zepto got its name, the many airlines brands that Lulu has worked on and helped, and tons more. This is a conversation that you won't want to miss! Follow Aleena: https://www.instagram.com/aleenadissects Follow Social Media Dissect: https://www.instagram.com/socialmediadissect Follow Lulu: https://www.instagram.com/lulu.raghavan/ This show is available across audio platforms: Spotify | Apple Podcasts | Google Podcasts | Gaana | JioSaavn The team: Host: Aleena Gandhi Director, Showrunner, Producer: Antariksh Takkar Associate Producers: Tanya Mittal & Ria Baikar Editors: Yash Shinde & Prem Nikam Location Courtesy: Ninetales, Santa Cruz (W), Mumbai Recording Equipment: Paxton

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