How Skinn by Titan Changed the Way Indians Buy Perfumes ft. Manish Gupta | Ep 67 | Aleena Dissects

Dissect Channels - Instagram: https://www.instagram.com/aleenadissects/ LinkedIn: https://www.linkedin.com/in/aleena-gandhi/ Instagram: https://www.instagram.com/socialmediadissect/ Website: https://www.socialmediadissect.com The Guest: Manish Gupta, CEO - Fragrances and Fashion Accessories Division at Titan Company LtdBrand - https://www.instagram.com/skinn_titan?igsh=MThxdThicmk0eGUzOQ== In this episode, we sat down with Manish Gupta, to talk about Skinn by Titan and the world of perfumes.Manish explains why fragrance has no gender, the art of creating unique scents, and why there are fewer perfumers in the world than astronauts. He also shares insights on the growing Indian perfume market, spotting red flags in the industry, and how brands can change consumer behavior to get people to try new products.Get a glimpse into what it takes to succeed in the fragrance business and change consumer behavior in India.What we discussed:0:00 - Intro1:34 - Manish Gupta’s Journey3:34 - How Skinn by Titan Started12:41 - Understanding Consumer Behaviour18:23 - Biggest Trend in the Fragrance Industry23:40 - How a Fragrance is Built30:41 - Skinn by Titan: New Perfume Range47:07 - Gender and Perfumes48:49 - Indian vs International Perfumes50:28 - Future Plans for Skinn Perfumes52:14 - Manish Gupta’s Future Plans53:14 - What Titan Fragrances Really Is53:45 - Learnings from Personal Life1:02:40 - Outro  Also available on Apple Podcasts | Google Podcasts | Gaana | JioSaavn ----------------------------------------------About Aleena Dissects:In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on. Which is why, Social Media Dissect, research and review the advertising and marketing industry to put the best content in front of our community of 3,00,000 followers with a monthly reach of 30 million users.  Aleena Dissects by Aleena curates the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space and more.So Subscribe to this channel because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!

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