Luxury Fashion, Business and Indian Couture ft. Monica Shah | Ep 73 | Aleena Dissects

Dissect Channels - Instagram: https://www.instagram.com/aleenadissects/ LinkedIn: https://www.linkedin.com/in/aleena-gandhi/ Instagram: https://www.instagram.com/socialmediadissect/ Website: https://www.socialmediadissect.com Guest: https://www.instagram.com/monicashah1207/ In this episode, we sat down with Monica Shah, Co-Founder of Jade Luxury, to uncover what goes into building one of India’s most loved couture brands. She talks about why her lehengas cost lakhs, how fashion buyers differ across cities, and the trends shaping Indian luxury fashion in 2026. Monica also opens up about the business behind couture, balancing family with ambition, and whether luxury today is driven by art or marketing.What we discussed:0:00 - Intro2:24 - How Jade Luxury Was Started3:10 - Becoming a Fashion Designer5:13 - Brand, Business, and Marketing9:00 - Who Are Grassroot Artisans15:02 - The Real Luxury18:20 - Luxury vs. Marketing22:05 - Staying Relevant as a Brand23:42 - How Fashion Shows Work28:59 - Understanding Your Consumers32:16 - Taking Inspiration as a Fashion Designer34:39 - Advice for Young Fashion Designers37:51 - Upcoming Fashion Trends in 202540:23 - Being a Woman in the Industry43:19 - Balancing Family and Work46:12 - Inspiration in Fashion51:58 - Building a Community57:49 - Future Plans for Jade Luxury58:46 - OutroAlso available on Apple Podcasts | Google Podcasts | Gaana | JioSaavn ----------------------------------------------About Aleena Dissects:In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on. Which is why, Social Media Dissect, research and review the advertising and marketing industry to put the best content in front of our community of 3,00,000 followers with a monthly reach of 30 million users.  Aleena Dissects by Aleena curates the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space and more.So Subscribe to this channel because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!

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