Aleena Dissects
Schbang Breaks Silence On Poonam Pandey's Fake Death ft. Harshil Karia | Ep 53
18 Jun 2025
Dissect Channels - Instagram: https://www.instagram.com/aleenadissects/ LinkedIn: https://www.linkedin.com/in/aleena-gandhi/ Instagram: https://www.instagram.com/socialmediadissect/ Website: https://www.socialmediadissect.com The Guest: https://www.instagram.com/harshiljkariaIn this episode of Aleena Dissects, Aleena is joined by Harshil Karia, founder of Schbang, to talk about some of the most controversial and viral campaigns in Indian advertising.Harshil breaks down how they handled the Poonam Pandey fake death campaign backlash, what really went on behind the scenes, and how they did damage control. He also reveals the strategy behind the hit Prashant – Britannia Croissant campaign and how it became massive.They also discuss the generational shift in workplaces (Millennials vs GenZ), the biggest red flags in clients, whether or not employees are truly replaceable and how tools like shape-based personality types can help leaders build better teams.If you work in marketing, content, or leadership – this episode is packed with honest insights and real learnings from the ground.About Aleena Dissects: In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on. Which is why, Social Media Dissect, research and review the advertising and marketing industry to put the best content in front of our community of 3,00,000 followers with a monthly reach of 30 million users. Aleena Dissects by Aleena curates the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space and more.So Subscribe to this channel because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!
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