What no one tells you about building a startup in India ft. Prithvi Bhagat | Ep 71

Dissect Channels - Instagram: https://www.instagram.com/aleenadissects/ LinkedIn: https://www.linkedin.com/in/aleena-gandhi/ Instagram: https://www.instagram.com/socialmediadissect/ Website: https://www.socialmediadissect.com The Guest: https://www.instagram.com/prithvibhagatofficial/ In this episode, we sat down with Prithvi Bhagat, who left his family business and years of experience in international markets to start Strch, a premium home-grown activewear brand.He shares the journey of building a brand from scratch in a market dominated by global giants like Puma and Adidas, tackling challenges like customer brand loyalty, fabric quality, and value-for-money. Prithvi also opens up about his biggest risks, moments of self-doubt, and how Strch ensures the softest, most comfortable activewear through rigorous testing.If you’re curious about entrepreneurship, premium activewear, or what it takes to create a home-grown brand in India, this episode is full of insights you don’t want to miss!What we discussed:0:00 - Intro2:08 - Who is Prithvi Bhagat?2:41 - Family Business and Start-Up6:06 - Understanding Customers’ Needs in India7:43 - Why Prithvi Started STRCH11:05 - Athleisure vs Activewear12:51 - Homegrown Brand vs Global Brands15:39 - Fabric Materials and Prices20:06 - Traditional Business vs Start-Up30:24 - Biggest Risk Taken in Business33:06 - Branding, Marketing, and Product39:08 - Worst Customer Feedback45:48 - Self-Doubts, Lessons, and Family1:03:44 - Managing Team as a Leader1:12:34 - Future Plans for STRCH1:22:49 - Outro🎧 Listen To #AleenaDissects On Spotify:https://open.spotify.com/show/068WQm4eojgG1rajx3l6ZA?si=eed3cf0451ac42b6 Also available on Apple Podcasts | Google Podcasts | Gaana | JioSaavn ----------------------------------------------About Aleena Dissects:In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on. Which is why, Social Media Dissect, research and review the advertising and marketing industry to put the best content in front of our community of 3,00,000 followers with a monthly reach of 30 million users. Aleena Dissects by Aleena curates the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space and more.So Subscribe to this channel because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!

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