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AlignedLife with Justin Castelli

Introducing Santiago

23 May 2025

Description

In the first of a three-part episode, I am excited to introduce you to the mystery guest I've been talking about for the last few weeks...Santiago. No, Santiago is not a person, but the new name for my firm. RLS Wealth has been an important part of my Pursuit, and it will continue to live on with the clients I've been serving for over ten years as they continue with me in the rebrand of RLS Wealth to Santiago. But this new identity for the firm allows me to tap more into my authentic Self and show up for future clients in a new way for finance and one that allows me to leverage my unique gifts and talents more than ever. Tap in to learn more about the "why" behind the rebrand, and then listen to the next part (separate video) with my friend Josh Passler as we discuss the intentionality behind the new brand and all of the hidden meanings within the logo. To wrap up the episode, you can learn about the design of the new website by talking with the designer and my friend Colton Etherton. I'm excited about the rebrand, about realizing my business with the advisor and individual I have evolved into and about venturing into new areas of financial advice and life planning.  You can check out the new website @ www.santiago.life.

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