Creating Opportunity in a Dominated Market

This week Alex Bovee and JumpCloud CTO Greg Keller dive into the past, present, and future of identity management. A seasoned identity veteran, Greg, alongside JumpCloud CEO Rajat Bhargava, founded and scaled the popular open directory platform into the top industry player it is today. Greg’s been a first-hand witness to the changing identity management landscape and provides insights into how the needs of cloud-forward companies have driven this change. Alex and Greg talk about what it takes to disrupt a market dominated by an established leader, staying true to your vision, the growing intersection of IT and Security teams, and the impact the emergence of AI and LLMs may have in the space.What’s inside:JumpCloud’s journey to becoming a successful market disrupterUsing product as the primary vehicle of a GTM strategyHow to foster a great company culture and the impact it has on outputThe intertwining of IT and security teams, and what it means for the future of identityThe difference between consumer and workforce identity—should they be under the same umbrella?What impact will AI and LLMs have on identity security?

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