AAB 074: Global Beer Quality the Heineken Way

How does a global brewer ensure drinkers have the same experience, wherever they are in the world.  Brewing has many variables.  How can multinational brewers control those variables?In this conversation with one of Heineken’s Global Master Brewers, a conversation about global quality covers not just how beer is made, but how drinkers perceive it and even includes a touch of yeast science.  Global brewers like Heineken spend millions of dollars ensuring global quality and we get to take a peek behind the green curtain to see how they do it. This Episode is Sponsored by:Westchester County Craft Beverage TrailReady to taste your way through one of New York’s most exciting craft beverage destinations? Head to Westchester County in the scenic Hudson Valley, where more than 23 breweries, distilleries and cideries are pouring up local flavor in every glass. Get started with the Westchester County Craft Beverage Trail free digital passport that makes exploring easy (no app download required). Just check in at participating locations to earn points and prizes, all while enjoying a taste pour. Use the passport to tag your favorites and discover new hop spots like Broken Bow Brewery in Tuckahoe, Captain Lawrence Brewing Company in Elmsford, Hardscrabble Cider in North Salem and River Outpost Brewing Company in Peekskill—and many more!Sierra Nevada Brewing Co.Sierra Nevada Brewing Company, where trailblazing runs in the family. From crafting a movement with their iconic Pale Ale, to taking the IPA haze craze nationwide with Hazy Little Thing – it’s an adventurous spirit you can taste in every sip. Find your next favorite beer wherever fine beverages are sold. With new brews for every season, there’s always something to discover. Sierra Nevada Brewing Company. Still Family-Owned, Operated & Argued Over.Hosts: Don Tse and Em SauterGuest: Willem van WaesbergheSponsors: Sierra Nevada Brewing Co., Westchester County Craft Beverage Trail, All About BeerTags: Heineken, NA BeerPhoto: Courtesy of HeinekenThe following music was used for this media project:Music: Awesome Call by Kevin MacLeodFree download: https://filmmusic.io/song/3399-awesome-callLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.com ★ Support this podcast on Patreon ★

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