AAB 075: Why Brewers are Embracing THC Beverages

THC (tetrahydrocannabinol) is a cannabinoid, and the primary psychoactive compound in cannabis that creates the high associated with marijuana use. Since cannabis has become legal in many states, people are using it in new ways, especially in the drinks space. But what’s the right way to do that? How do breweries, drinkers and mixologists deal with the legal ramifications, the oversight, and the actual flavors and aromas of THC? On this episode of the All About Beer podcast, we talk with Warren Bobrow, a mixologist and author, who pushes the envelope in terms of what cannabis can do in drinks. Then Samantha Lee of Hopewell Brewing in Chicago talks about making a brand extension - Choom - into THC seltzers and their experience into a world beyond beer.This Episode is Sponsored by:RahrBSGNeed ingredients and supplies that deliver consistent, high-quality beer? RahrBSG has you covered. From hops to malt to yeast to unbeatable customer service, we are dedicated to your success. RahrBSG—Ingredients for Greatness.Sierra Nevada Brewing Co.Sierra Nevada Brewing Company, where trailblazing runs in the family. From crafting a movement with their iconic Pale Ale, to taking the IPA haze craze nationwide with Hazy Little Thing – it’s an adventurous spirit you can taste in every sip. Find your next favorite beer wherever fine beverages are sold. With new brews for every season, there’s always something to discover. Sierra Nevada Brewing Company. Still Family-Owned, Operated & Argued Over.Hosts:  Em Sauter and Don TseGuests: Samantha Lee, Warren BobrowSponsors: Sierra Nevada Brewing Co., RahrBSG, All About BeerTags: THCPhoto: John HollThe following music was used for this media project:Music: Awesome Call by Kevin MacLeodFree download: https://filmmusic.io/song/3399-awesome-callLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.com ★ Support this podcast on Patreon ★

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