Innovative Tech Marketing: Demos, Data, and Digital Channels

Join hosts Ashley and Claire as they immerse themselves into the world of tech marketing with Katie Langton, a Marketing Technology Strategist at Verb Interactive. Founded in Halifax, Nova Scotia, in 2004, Verb Interactive is a digital marketing and technology company specializing in travel and hospitality.The conversation spans a range of topics, from creating beautiful immersive platforms and implementing omnichannel marketing to supporting business goals and driving measurable results. Langton shares her insights on the importance of understanding local markets and leveraging digital channels to reach the right audience. She also discusses data privacy and personalization, emphasizing the need to comply with privacy regulations and maximize the use of first-party data.With a team of over 250 members in Canada and the US, Verb Interactive prioritizes clients over contracts, delivering exceptional counsel and service across all their areas of expertise.Learn more about Verb Interactive: https://www.verbinteractive.com/Visit Digital Nova Scotia: https://digitalnovascotia.com/Music © Bensound.com

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