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All In Run Club Podcast - by Lee Grantham

Should Brands Normalize Obesity?

17 Jun 2025

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📞 Book a free 15-minute Discovery Call to learn how I help runners PB:  https://allin.run/pages/coaching🗣 I love running, you can see here: https://www.instagram.com/jungle.vip▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬🚨If this video helped you: share it with a friend so they may benefit as well :)▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Don’t forget to like, comment, and subscribe for more running tips and training strategies!📺 Watch some of my top videos:• How My Marathon Training Evolved: From 4:25 to 2:21https://youtu.be/OemkRpSdDhg?si=l95kOVFIGtxCSgNl• Unlock Your Potential: The 20-Minute Running Revolution!https://youtu.be/GiKfLLUU2Fo?si=gU8ZR0g5sMaORZmp• My Marathon Journey from 3:25 to 2:37 in 11 Monthshttps://youtu.be/FWBiOVw983g?si=va8nHGUtP3z0941CJoin me in this thought-provoking video as we dive into the contentious topic of whether it's ethical for brands to normalize obesity. In recent years, fashion and fitness brands have faced scrutiny for their portrayal of body types, with some advocating for inclusivity and others raising concerns about promoting unhealthy lifestyles.We'll explore the controversial trend of fashion brands featuring plus-sized models as a way to embrace diversity and inclusivity. While some argue that this promotes body positivity, others question whether it inadvertently normalizes obesity and undermines efforts to promote healthy living.Similarly, we'll examine the portrayal of obesity in the fitness industry, particularly in running brands' marketing campaigns. Is it responsible for brands to feature individuals who are morbidly obese and may face health risks associated with intense physical activity?Moreover, we'll discuss the implications of brands' decisions on their identity and integrity. When brands prioritize inclusivity without considering the potential health consequences, do they risk diluting their message and alienating their core audience?Join the conversation and share your thoughts on whether brands should normalize obesity or prioritize promoting healthy lifestyles. Watch now to gain insights into this complex and contentious issue.

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