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All That Jazze

291. How to Be Rich and Rested: Redefining Alignment in Business

07 Oct 2025

Description

For years, I avoided the word "alignment" because I thought it meant making less money, having less ambition, being less driven. I'd built a seven-figure business quickly—but burnt out so badly my body broke down.When I rebuilt, I made a critical mistake: I made the ambitious part of myself wrong. I exiled the competitive, driven part of me. And guess what? I became "aligned" but started making way less money.And as I rebuilt, I started to realise: Alignment isn't just about rest. Sometimes the most aligned thing you can do is work your ass off for something you believe in. Sometimes it's pricing at what you're worth. Sometimes it's going all in on your vision.The key? Getting all parts of you to have a voice in your business decisions.In this episode, I'm sharing how I went from choosing between success and space to creating a 200% increase in launch results while taking summers off. Plus, a real CCBD pricing conversation where working with different parts created full body congruence in her business decisions.In this episode, I share:🔥 Why I associated "alignment" with yoga teachers making no money (and how that unconscious belief sabotaged my growth for years)🔥 The false story I created after burnout: that I couldn't have both money and alignment🔥 How Internal Family Systems helped me stop exiling the ambitious, competitive part of myself🔥 A real CCBD pricing conversation where working with different parts created full body congruence in her business decisions🔥 What "full body congruence" actually means in business decisions🔥 Why sometimes the most aligned thing is to work your ass off for something you believe in🔥 How I created a 200% increase in launch results while taking summers off and redesigning my entire business modelConstantly Converting By Design is NOW OPEN (doors close October 17)This conversation? It's at the absolute heart of everything we do inside CCBD.Here's the thing: You can invest in all the launch courses, hire the strategists, learn the evergreen funnels—but without the right foundations, those strategies will always underperform.Think about it like building a house. You can have the most beautiful architectural plans in the world, but if you build on mud instead of a solid foundation, it doesn't matter how good the plans are. The structure won't hold.CCBD is where we build the dual foundation you actually need:Foundation #1: Business FoundationsYour offer positioning, messaging, and sales ecosystem—the fundamentals that work across any business model and create consistent conversions.Foundation #2: Design FoundationsSelf-trust, understanding your unique wiring, parts work, and having a personal decision-making framework that lets you adapt as your business evolves.When you have both foundations built together from the ground up, you stop choosing between making money and feeling like yourself. You can pivot between business models as your life evolves. You become your own best business strategist.What's included:170+ lessons across 9 modules (plus 40-lesson Fast Track for results in under 30 days)Weekly implementation calls for 12 weeks with intimate group sizes for personalised feedbackPersonal messaging review from me (your messaging is your million dollar business asset!)Expert faculty support across human design, astrology, nervous system work, parts work, and strategic scaling6 months alumni community post-program with monthly accountability projectsOptional CCBD+ with 10 custom GPTs for execution supportBusiness models will keep changing. Strategies will expire. But your foundations? Those compound.Enrollment closes October 17th. We start October 20th.

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