EP17 - Desks, Race to the Bottom, and Pricing

Welcome to another episode of "All Things MSP." Join hosts Justin and Eric as they dive into the dynamic world of pricing and client value for Managed Service Providers. Discover how this pivotal aspect can significantly impact an MSP's success and reputation.In this engaging conversation, the hosts tackle the common issue of MSP pricing. They emphasize the need to review and adjust pricing regularly, asserting that failing to do so may result in undercharging clients. Justin and Eric provide real-world examples of how regional differences in pricing can affect the perception of service quality, making it essential for MSPs to set their rates accordingly.The hosts also underscore the power of personalization and the value it brings to clients. They stress that the personalized touch of a smaller MSP can never be replicated by larger tech firms. Demonstrating genuine care for clients through thoughtful gestures like birthday greetings or sending relevant articles fosters long-lasting relationships, making clients feel valued and heard.Justin shares insights on the benefits of gradually raising prices and the transformative impact it can have on an MSP's growth. While some may fear losing clients, Eric suggests that raising prices systematically can help identify the market price cap and attract the right customers who appreciate the value of the services offered.In this episode, Justin and Eric also advocate for a consulting-oriented approach instead of a race-to-the-bottom pricing strategy. By adding more value to clients' businesses and focusing on their profitability, MSPs can become indispensable partners.For MSPs looking to thrive in a competitive landscape, mastering pricing, and prioritizing client value are non-negotiable. So, tune in to "All Things MSP" and unlock the secrets to sustainable growth and success in the MSP world.

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