In this podcast episode, the hosts discuss the importance of content marketing for MSPs (Managed Service Providers) and provide tips on how to do it effectively. They suggest focusing on common problems that your target audience has, staying updated on industry trends, and leveraging social proof. They also recommend creating different types of content, such as text, audio, images, and video, and using tools like Buffer and Canva to streamline the process. The hosts emphasize the need for MSPs to invest time and effort into marketing and encourage listeners to reach out for help and support.
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