Uncomfortable Growth: Why MSPs Must Take Small Steps to Scale | EP138

This week on the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive deep into the essential, yet often uncomfortable, topic of getting yourself out there to grow your Managed Service Provider business. Following their time at IT Nation, Justin shares the tactics he uses to secure speaking engagements, panel spots, and private meetings with high-level industry people.For MSP owners, especially those who identify as introverts, the episode provides actionable steps on how to move from hiding behind a keyboard to making crucial, in-person connections. Justin emphasizes that landing these opportunities—whether it’s a speaking gig or a private meeting at a conference like Unify—isn’t about luck, but about being direct and specific in your asks. Learn why asking for a concise 15 minutes of someone's time is much more effective than a vague request.Eric and Justin also discuss the critical role of understanding your "why" and your potential customer’s "why". They stress the importance of meeting customers where they are—whether that’s via email, phone, or even text—and the non-replicable energy of face-to-face meetings in a post-pandemic world for closing deals and building rapport. The hosts encourage listeners to start with small, uncomfortable steps—like cold calls or even a five-second cold shower challenge—to build up the resilience needed for bigger challenges like public speaking. They stress that the worst outcome of putting yourself out there is far from catastrophic, and preparation is key to overcoming fear. Ultimately, growth happens when you stretch yourself and do things you haven't done before.Connect with the Hosts:Justin Esgar (Host of the All Things/MSP podcast, Owner/CEO of Virtua Computers):LinkedIn: https://www.linkedin.com/in/justinesgar/Eric Anthony (Founder and Producer of the All Things/MSP podcast):LinkedIn: https://www.linkedin.com/in/esanthony/Listen to the All Things MSP Podcast:Apple Podcasts: https://atmsp.link/applepodcastsSpotify: https://atmsp.link/spotifyAudible: https://atmsp.link/audibleYouTube: https://atmsp.link/YTpodcastJoin the All Things MSP Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn: https://www.linkedin.com/company/allthingsmsp/YouTube: https://www.youtube.com/@AllThingsMSPA Big Thank You to Our Premier Sponsors:Gozynta (atmsp.link/gozynta): Making operating an MSP suck less.EasyDMARC (atmsp.link/easydmarc): Level up your email domain security and turn DMARC into a revenue stream.Nodeware (atmsp.link/nodeware)Helpt (atmsp.link/helpt)Compliance Scorecard (atmsp.link/compliancescorecard)Movebot (atmsp.link/movebot)

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