Why Every Photographer Needs to Master Human Psychology

Ever wondered why some photographers capture emotion effortlessly while others struggle? In this episode, Travis sits down with portrait artist Ranka Djajic Sparavalo — founder of Ranka Photography and the 40 Over 40 Project — to talk about how psychology, empathy, and human connection create powerful images and a stronger creative business.Ranka shares how her hospitality background shaped her client experience, how she builds trust with vulnerable subjects, and how she launched a thriving portrait brand at 42.In This Episode:• Why connection matters more than camera gear• The psychology behind natural, emotional portraits• The story of the 40 Over 40 women’s portrait project• Building trust, confidence, and comfort with clients• What hospitality teaches creatives about service• Starting a creative career later in life• Growing a studio and creating legacy-driven workWhether you’re a photographer or a creative entrepreneur, this episode is a reminder that it’s never too late to build the career you want — and that great art always begins with understanding people.

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