Season 5 - Style DNA: Lucinda Chambers

In this episode I go on a style journey with the Creative Director Lucinda Chambers. Lucinda has worked in the fashion industry for more than three decades…as Fashion Director of British Vogue for 25 years she certainly shaped the face of fashion and inspired the wardrobes of millions of women. She has worked as a creative consultant and stylist across both high street and luxury brands from Prada and Marni to H&M, River Island and Warehouse. We reminisce about her early days as a fantastically creative stylist at Vogue, in the pre-internet days she used National Geographic for her location inspiration…taking her to Ladakh in northern India on her very first location shoot…with Cindy Crawford and the photographer Patrick Demarchelier…sleeping in tents and drawing sticks to get the last few seats on the plane out…so naively brave… She talks eloquently about creating the story which has inspired the images…how for her image making was all about the narrative and I use the opportunity to ask about one of my favourite images of Linda Evangelista wearing Wakeley… Her journey in fashion has been a long and fabulous one …starting at Vogue as the secretary to the petty cash lady but her talent and creative vision took her the whole way…she is a phenomenally optimistic creative, making the most of every situation stating that it’s never a crisis it’s an opportunity...whether that was all the clothes for a cover shoot with Emma Watson being stolen from the luggage compartment of the Eurostar, to arriving to shoot in Miami as a hurricane had just flattened it… but always improvising and coming back with the shots. Since her well-publicised departure from Vogue when the then new editor Edward Enninful ushered in a new era and a new team… she has flourished creating her revolutionary shopping platform Collagerie with her ex-Vogue colleague Serena Hood. Expertly curating the best in fashion, interiors, beauty and lifestyle, the brand celebrates shopping at every price point, bringing you an innovative way to discover inspiring, and at times unexpected, designs. Thank you @lucindachambers for being such an open and generous guest …it was lovely to reconnect x

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