Breaking into XR: Antonio Macedo's Journey and Advice for Newcomers

In this episode of the Amata World Podcast, hosts Ana and Bryan interview Antonio Macedo, the founder and CEO of TotemXR. Antonio shares his journey into XR, starting from his childhood fascination with gaming and technology to his current work in augmented and virtual reality. He discusses his experiences creating AR and VR applications for tourism, museums, and education, highlighting the unique benefits of each technology. Antonio also touches on the potential of XR for empathy-building and raising awareness about social issues. He expresses his excitement about the future of XR, particularly the advancements in hardware and the integration of AI, and offers advice to those interested in entering the XR industry.Key takeaways:XR technology, particularly AR, is highly effective for educational purposes, especially in museums and tourism, as it enhances engagement and provides context to historical sites and artefacts.VR is a powerful tool for building empathy and raising awareness about social issues by allowing users to experience situations from different perspectives.The XR industry is still in its early stages, offering opportunities for newcomers to learn and contribute, with resources like Unity, Unreal Engine, and online tutorials readily available.AI is becoming increasingly integrated into XR experiences, enabling more interactive and personalised content, such as virtual historical figures that can answer questions.Hardware advancements are making XR technology more accessible and comfortable, with smaller, more powerful headsets and AR glasses on the horizon, potentially leading to widespread adoption.You can connect to Antonio on:LinkedIn: https://www.linkedin.com/in/antonio-macedo-aa8761112/To find out more about TotemXR:Website: https://totemxr.com/Facebook: https://www.facebook.com/totemvrLinkedIn: https://www.linkedin.com/company/totem-xr/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastKey takeawaysX: https://x.com/amataworldpod

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