Episode #42 - Amazon's Daily Budget Policy, API Updates, and New Badges on SERP 📊🔖

Episode #42 - "Amazon's Daily Budget Policy, API Updates, and New Badges on SERP 📊🔖In this episode, we cover the latest updates from Amazon's Sponsored Ads daily budget policy, discuss changes to the API versions for advertising, and highlight recent issues with Amazon's reporting systems. We also explore new features on the Amazon SERP, including UI/UX changes and new badges for sponsored brands and product listings.Welcome to Episode 42 of our Amazon Ads Raw Daily podcast, recorded this sunny Wednesday, June 21. In today's episode, we have numerous exciting updates, primarily related to Amazon's Sponsored Ads daily budget policy, API changes, and recent reporting issues, plus some new badges and features appearing on the SERP.Amazon's Daily Budget Policy: We start with an examination of Amazon's recent policy change concerning daily budget expenditure. The new update allows campaigns to consume up to 100% more of your daily set budget, a significant shift from the previous 25%. We discuss the implications of this for advertisers working with constrained or controlled budgets.API Updates: Next, we look at the changes to the API versions for advertising. As of May 22, any campaigns created using version 3 of the sponsor brand post endpoint are stored as multi ad groups, aligning with the functionality of version 4 campaigns.Reporting Issues: We discuss recent issues with Amazon's reporting engines, which have led to inaccuracies in metrics and visualizations in the ad console.New SERP Features: We delve into new updates on the search engine results page (SERP), including changes to suggested bids, and the introduction of badges like "Highly Rated Brand", "Overall Pick", and "Popular Brand Pick" for advertised brands and product listings.These updates may significantly influence how you manage your Amazon advertising campaigns, so don't miss out on this episode! Thank you for joining us, and have a fantastic Wednesday!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

There are no comments yet.

Please log in to write the first comment.