Episode #96 - Fresh API Updates and A Glimpse into the New Ad Console Interface 🎧📱

Title: Episode #96 - Fresh API Updates and A Glimpse into the New Ad Console Interface 🎧📱Summary: This Wednesday, join us as we dive deep into the newest updates from Amazon's Ad Console and the Amazon Ads API. Learn about the novel "exports API," its capabilities, the latest model documentation, and Amazon's intriguing new beta for video ad campaigns.Description:Greetings to our dedicated listeners of Amazon Ads Raw! Apologies for missing out on yesterday's episode, but today we’re back with some noteworthy updates from Amazon's world.Firstly, we discuss the latest API addition, the "exports API." This unique API in the Amazon Ads universe provides a snapshot of your setup, offering a one-time export of your metadata and the present state of all setups. Contrasting with the historical data access, this API focuses on the metadata. Notably, it currently delivers only campaign and ad group level details, but there's ongoing work for targeting and ad specifications. An additional feature to note is the new documentation for common models, shedding light on campaign statuses, ad group statuses, and more.Switching gears to the Ad Console, we highlight an exciting find – a new beta feature related to video ads. Positioned under the campaign creation section, this beta guides users in creating video campaigns for sponsored brands and sponsored display. What’s interesting is the simplified process it offers, particularly catering to advertisers less familiar with the intricacies of Amazon Ads. With just a few clicks, choose a strategy, select a product, decide on targeting, and you're good to go!Despite these new introductions, a pressing concern is Amazon's motivation behind these features. While simplicity and user experience are paramount, the growing feeling is that Amazon's primary focus might be on driving more advertising revenue rather than genuinely enhancing user experience.Thank you for joining us today. If you're an advertiser, stay curious, test these new features, and always strive for better insights. Until next time, take care!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

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