Constructing a Package Insert that Gets Results - Ben Donovan - Amazon Legends - Episode #200

The guest on today's episode is Ben Donovan. He is the founder of Brand Builder University and has a passion for helping normal everyday people create financial freedom by building their own businesses. He operates brands selling in 9 different Amazon marketplaces and generating upwards of $ 2 million dollars per year and loves to share what is working from the trenches of eCommerce.In today’s episode, he discusses constructing a package insert that gets results.Takeaways:Building a brand is more valuable than just selling items just to generate cash flow.A brand builder's primary goal is to build an audience.You should not rely solely on one method to generate sales, such as Amazon.Offer value to the customers who purchased your product such as giving a gift when they sign up to your email list and it will help to build your audience list.In order to succeed, you need to solve a problem more efficiently than your competitors.First, diversify and maximize the opportunity of the existing products that you are already selling before moving on to new products.Quote of the Show:Product Potency Formula is a trifecta of selling products that solve problems for a specific group of people.Links:Personal – Linkedin: https://www.linkedin.com/in/benrdonovan/Brand Builder University – Linkedin: https://www.linkedin.com/company/brand-builder-university/Brand Builder University – Website: https://www.brandbuilderuni.com/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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