Leveraging A+Content to Increase Conversions - Matthew Iswariah - Episode #244

The guest on today’s episode is Matthew Iswariah. Together, we explore the fascinating topic of leveraging A+Content to increase conversions. Discover the strategies, tips, and insights from our expert guest as we delve into the power of A+Content in driving higher conversion rates on the Amazon platform. Whether you're an established seller or just starting out, this episode is packed with valuable information to help you enhance your brand presence, captivate customers, and ultimately boost your sales on Amazon. Tune in and unlock the secrets of leveraging A+Content for greater success as an Amazon seller.Takeaways:Experiments on enhanced brand content (EBC) should be run regularly, preferably every month, to optimize conversion rates.Amazon's algorithm considers the conversion rate per search term, not just the overall conversion rate.Designing content, such as text and product pictures, around key search terms is important to increase relevance and conversion.Amazon's goal is to show the most relevant and best product to customers based on their search terms.Quote of the Show:Experiments are good on enhanced brand content to increase conversion rate. The limitation of it is you can't experiment with click-through rate, which is the main picture and the title is the key factor.Links:twitter.com/thylordmatthewSpecial offer for listeners. https://amazonmatt.gumroad.com/l/ozmkgWays to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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