Leveraging Dayparting with Helium 10 Adtomic - Vincent Montero - Amazon Legends - Episode #196

The guest on today's episode is Vincent Montero. He works as a Senior Product Marketing Manager for Helium10.  He worked throughout his career in digital marketing as a consultant, salesperson, business development director, and marketing manager. His Amazon Specialties:- PPC Campaigns (including Sponsored Product Ads, Sponsored Brand Ads, Product Targeting Ads and Product Display Ads)- Competitive Keyword & ASIN Research (utilizing latest 3rd party tools)- Product Listing Optimization (including back-end Keyword page)- Promotions (including Coupons, Lightning Deals, Promo Codes, etc.)- Brand Registry Consultation- Enhanced Brand Content Creation & Consultation- Storefront Creation & Consultation In today’s episode, he discusses leveraging dayparting with helium 10 adtomic.Takeaways:Optimizing companies using dayparting.To make a decision about dayparting you need to collect data for at least 30 days.Dayparting is not for good-performing campaigns, It is for bad-performing campaigns.When you are running PPC your goal is not PPC sales, your goal is to increase the total sales.All PPC is to make sure that your product is seen as many times as needed during the shopper's consideration cycle.Quote of the Show:It is not just pause and unpause but also increase/decrease the budget, or even get a layer deeper and adjust the bids up and down during less than peak performance times.Links:Personal – Linkedin: https://www.linkedin.com/in/vmontero/   Helium 10 – Website: https://www.helium10.com/Helium 10 – Linkedin: https://www.linkedin.com/company/helium10/Helium 10 – Facebook: https://www.facebook.com/Helium10Software/Helium 10 – Youtube:  https://www.youtube.com/channel/UCpBvckYg2UXArcfzRcjpPjw/?sub_confirmation=1Helium 10 – Twitter: https://twitter.com/helium_10/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

There are no comments yet.

Please log in to write the first comment.