Engineering Attention: How AI Tools Transform Businesses with Jason Evertt

Hey! This is Ep150 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.What do you do when the entire world shuts down and your clients can't operate? Most coaches refunded everyone and offered sympathy. Jason Evertt did the opposite—kept every dollar, showed up daily at 6am, and helped his salon clients triple their business while closed for months. In this episode, discover his contrarian approach to business, how he built a million-dollar product concept in 30 minutes using AI, and why you should engineer demand before you build anything.What You'll Learn:✅ The "zero refunds" COVID strategy that tripled his business (while competitors folded)✅ Why most people overplan a day, underplan a year, and underestimate a decade✅ How to build and test a complete business concept in 30 minutes using AI✅ The biggest mistake corporate people make when starting a business (E-Myth seizure)✅ Why you should engineer attention BEFORE creating the product✅ How to use Sora AI to create massive social media content at scale✅ The "formation" strategy: What happens when 600 people create content simultaneously✅ Why entrepreneurship is about play, not just learning from booksPerfect for:Corporate professionals transitioning to entrepreneurship, business owners struggling with AI adoption, salon and studio owners, coaches and consultants rethinking their pricing model, creators looking to test ideas before building, and anyone who wants to learn how to lead during crisis.⏰ TIMESTAMPS:[00:00] Building businesses with duct tape and blind confidence[01:00] Leaving corporate life and the $150K assumption[02:00] The E-Myth and entrepreneurial seizure[03:00] Why income replacement takes years, not months[05:00] Stacking reps through multiple failed companies[07:00] Sell first, build later: demand-first entrepreneurship[09:00] Fake courses, real money: testing demand ethically[11:00] Turning Facebook posts into $40K–$100K offers[13:00] Moto shoes: traditional product design vs. AI speed[15:00] Engineering attention before building products[17:00] Using Sora for playful, high-volume content creation[18:00] The Formation strategy: 600 people creating together[19:30] Learning entrepreneurship through play, not textbooksFind out more at:- https://amplifyais.com/academy- https://wearepodcast.com/- https://amplifyais.com/podcastMuch love,Ronsley

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