Measuring the Irrationality of Culture

Cultural behavior rarely follows a straight line. What looks irrational on the surface often reflects deeper emotional logics, shifting norms, and emergent values. This piece explores how strategic foresight can move beyond binary thinking to recognize ambiguity as a key signal, not a flaw in the system. Using a Bayesian framework, it highlights how patterns like solo living, intragenerational tension, and hybrid urban resistance offer measurable insights into how culture is evolving. Rather than seeking clarity too quickly, the analysis embraces contradiction, showing how foresight becomes stronger when it listens more carefully to what doesn’t fit. GenAI plays a supporting role in surfacing these subtleties, helping to track meaning where logic alone falls short

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