As Shein faces mounting investor pressure and regulatory scrutiny, the future of fashion manufacturing and consumption is set for major transformation. This discussion explores how strategic foresight can help brands navigate a post-global world by shifting from mass production to decentralized, AI-driven, and consumer-participatory fashion models. By examining possible futures, from collapse to transformation, we uncover how brands can prepare for localized manufacturing, empower consumers as makers, and adapt to evolving economic and policy landscapes.
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