Episode 8: Erica Gorochow

Erica Gorochow is an animator based in Brooklyn, New York. She owns a studio called PepRally and loves collaborating with other artists around the world. During this episode, we talked about app designing, the Why Pay? project, and the importance of good writing. Links: Specimen: https://itunes.apple.com/us/app/specimen-a-game-about-color/id999930535?mt=8 PepRally: http://peprally.co/ Twitter: https://twitter.com/gorociao Why Pay?: https://vimeo.com/145548262 Highlights: -How Erica got into animation -As a kid always wanting to be an animator -Learning After Effects -Film degree from Northwestern -Transition from 9-5 to freelance -Pros/Cons: working for a company right out of school -Creating a safe space to ask questions -PepRally -Collaborating -Why Pay? -Focus on design and art direction -Relationships, marketing, getting clients -Writing for motionographer and Creators Project -“Writing is one of the most important things in the director's process” -Bringing on a copy writer -App called Specimen - a game about color -What’s next for Erica -Dream client: more app Work -Favorite animated film: Tangled -What do your parents think you do: "I sit in my office all day" -Animalator: a peacock or a bear

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