Festivais de música, tecnologia, cultura pop, dentre tantos outros eventos, impulsionam e são impulsionados pelas inovações. E a tecnologia tem um papel importante no processo de criar estratégias para gerar experiências significativas, retorno para as marcas e engajar públicos. Neste episódio, Gabriela Agustini recebe Diana Rodrigues, diretora de marketing e comunicação da TOTVS, Gabriel Junqueira, sócio fundador do Festival Coala e Beto Fabri, VP de Marcas e Conteúdo da CCXP.
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