A Lesson on Original Design & Thoughtful Product Selection with Betsy Lindell, LEED AP | AB Ep 28

What happens when a designer crosses over to the world of product representation? In this episode of Architecture Beyond, we sit down with Betsy Lindell — designer, founder of BetsyLindell.me, and product specialist — to explore the often-overlooked relationship between original design and thoughtful product selection.From specifying systems in fast-paced studio environments to advocating for solutions that truly serve the people who use them, Betsy brings a rare and refreshing perspective. Her path from architecture to product advocacy challenges us to look beyond aesthetics and ask: What makes a design truly original? And how can we specify better, together?🎧 What You'll Learn:Why product selection is design thinking in actionHow original design is rooted in user awareness and not just formBehind-the-scenes stories of bridging the gap between designers and manufacturersHow to balance creativity with the reality of systems, reps, and code constraintsAdvice for emerging architects on working smarter with product reps🛠️ Bonus for Our ListenersTake your skills further with courses in BIM, AI rendering, Rhino, Revit, and more at Iamthestudio. Use coupon code: aboriginal2025 at checkout for 15% off any course.👉 Start Learning at IamthestudioArchitecture Beyond is where architects, designers, and creative thinkers share the stories shaping life and impact beyond the studio. Since launching, we’ve released dozens of inspiring episodes and grown into a global community of listeners who care about architecture’s role in the world. We’d love to hear from you—what topics inspire you most, or who you’d like to see as a guest. If you’re interested in sharing your own story on the show, visit Iamthestudio.com and click ArchBeyond in the menu. Join the conversation and help us continue building a platform that elevates architects everywhere. Sponsored by iamthestudio architecture software courses (site here).

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