From Homes to Civic Designs— How to Communicate Style with Clarity and ConfidenceEpisode Overview: In this episode of Architecture Beyond, we unpack what style really means in architectural practice. Too often treated as a superficial label or academic category, style in the real world is a tool—one that can align clients, consultants, and contractors when used well, or derail a project when misunderstood.🎧 Hosted by Brandon Gibbs, this episode explores:How to define and use style across residential, hospitality, and civic architecturePractical strategies for talking about style with clients, teams, and contractorsA field guide to the most commonly referenced styles (Modern, Colonial Revival, Mediterranean, Industrial Chic, and more)Why architects like Frank Lloyd Wright, Louis Kahn, and Tadao Ando created timeless works without being boxed in by stylistic labelsHow to leverage AI tools to explore and visualize architectural style🧰 Resources Mentioned:Style vocabulary checklists for project teamsBooks: What Style Is It?, The Architecture of Happiness, Modern Architecture Since 1900Visual boards: Pinterest, Morpholio, ArchDaily, DezeenAI Tools for Architects course — details below 👇🎓 Learn More:🚀 Want to explore architectural styles visually with powerful AI prompts? Start our new course: 👉 AI for Architects – Enroll Now at IamthestudioThis course walks you through using tools like MidJourney and DALL·E to develop style boards, test ideas, and align your vision across teams.Watch Episode @ Iamthestudio.comhttps://www.iamthestudio.com/architecturalstyle/Architecture Beyond is where architects, designers, and creative thinkers share the stories shaping life and impact beyond the studio. Since launching, we’ve released dozens of inspiring episodes and grown into a global community of listeners who care about architecture’s role in the world. We’d love to hear from you—what topics inspire you most, or who you’d like to see as a guest. If you’re interested in sharing your own story on the show, visit Iamthestudio.com and click ArchBeyond in the menu. Join the conversation and help us continue building a platform that elevates architects everywhere. Sponsored by iamthestudio architecture software courses (site here).
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