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Architecture Social

Exploring Architecture and Town Planning with UPP - Journey, Challenges, and Collaboration

12 Mar 2025

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Exploring Architecture and Town Planning with UPP - Journey, Challenges, and CollaborationIn this episode, join us as we dive into the fascinating world of Architecture and Town Planning with the unique practice, UPP. We meet Enrique, Motti, and James, who share their journey from a cozy basement startup to a thriving interdisciplinary firm. Learn about the firm's collaborative approach, combining town planning and architecture under one roof, and how they leverage AI to enhance their workflows. The team also discusses the importance of adaptability, the impact of the pandemic on their operations, and future plans for UPP, including international expansion and a new office space. Whether you're an aspiring architect or planner, or simply interested in the built environment, this episode offers valuable insights and inspiration.00:00 Introduction and Overview00:49 Meet the Team: UPP's Founders03:18 James' Journey into Town Planning04:36 Understanding Town Planning vs. Architecture06:58 The Collaborative Process at UPP19:20 Adapting to the Pandemic26:58 The Importance of Face-to-Face Meetings28:26 What Makes a Standout Portfolio32:35 Transitioning Careers and Finding Fulfillment40:10 The Role of AI in Modern Architecture43:23 Future Prospects and Optimism in the Industry45:17 Final Thoughts and Reflections____📐 Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level💻 Find out more at https://www.architecturesocial.com

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