Architecture Social
Why Ignoring AI Could Spell Doom for Your Architecture Practice ft. George Guida
25 Nov 2025
Join us in this exciting episode of the Architecture Social show as we delve into the future of AI in Architecture with the founder of xFigura, George. Discover how AI is revolutionising architectural practices, from concept design to 3D modelling, and what it means for the jobs of architects in the future. George shares his journey from studying at Oxford Brooks and Harvard to consulting large firms and developing cutting-edge AI tools. We also discuss the challenges of starting an AI-based business, the importance of UX/UI in software, and the role of educational institutions in preparing the next generation of architects. Don't miss this insightful conversation packed with industry expertise and future-forward thinking!
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