Artificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI Tools

SNM262: Why your High Ticket Coaching Program is Failing with Matt Johnston

26 Jun 2023

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Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.Today's guest is Matt Johnston is a marketing expert who has helped many coaches and product creators avoid the biggest mistake of building their course before selling it. He encourages market testing to ensure that the curriculum resonates with potential customers, allowing for adaptation to the market. Johnston has worked with numerous product creators to help them refine their ideas and achieve success in the info space.In this episode, Matt Johnston discusses why high ticket coaching programs often fail. The discussion covers the importance of understanding clients' needs, emphasizing the significance of sales calls, and marketing coaching services. They also explore the creator economy and how creatives have a significant role to play in it. The episode provides valuable insights into sales and coaching for anyone looking to succeed in the business world.Notable Quotes- "Building before selling is the biggest mistake coaches make in creating a coaching business." - [Matt Johnston]- "If you don't do your own sales, you can never have somebody do sales for you because you won't be able to coach them." - [Matt Johnston]- "Business should exist to solve problems in amazing ways. They don't know how to market and sell what they do." - [Matt Johnsto]- "There is this flood of advice. And people never ask the second question. Who is the person getting advice from?"- [Jonathan Green]- "everyone's definition of coaching is totally different...it's so important to realize that everyone's definition of coaching is different...I think that's really important is to understand, like, exactly what's the beginning and the endpoints?" - [Jonathan Green]Connect with Matt Johnston● Website: mattjohnstononline.comConnect with Jonathan Green The Bestseller: ChatGPT Profits Free Gift: The Master Prompt for ChatGPT Free Book on Amazon: Fire Your Boss Podcast Website: https://artificialintelligencepod.com/ Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

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13:00H | 21 DIC 2025 | Fin de Semana

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Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

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12:00H | 20 DIC 2025 | Fin de Semana

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2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

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El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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Artificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI Tools

SNM262: Why your High Ticket Coaching Program is Failing with Matt Johnston

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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