411. What to Post When You Don't Know What to Post

In this week’s episode of the Artist Academy Podcast, we’re tackling that all-too-relatable question: “What the heck do I post today?” I recently sat in on a Chamber of Commerce presentation about social media, and it got my wheels turning about what our customers really want to see from us. So, I pulled together a list of post ideas designed to boost your visibility, connect with your audience, and maybe even spark a few new mural leads. When people see you online frequently, they remember you, recommend you, and you inspire ideas for their home or business. Content Ideas Repost a mural video with a testimonial at the bottom Common mistakes people make when commissioning a mural Behind the scenes: show the full process Sketches vs. the final mural Before and after photos “Tag a business who needs a little color added to their walls”(Pro tip: have a friend tag the business you want to work with) Carousel of your best work — pin it at the top! Carousel of a specific theme (ex: all your American flag murals ) “5 days of work wrapped up into 15 seconds” — show the time-lapse! A walkthrough describing your mural and the meaning behind it “3 things to know before hiring a muralist” “How much does a mural cost?” “How murals can boost foot traffic” — especially for businesses “Would you paint this inside your house or business?” Fun fact: “This was my biggest project of 2025!” “Why did you start painting?” Throwback to your first mural ever A “day in the life” post or reel “Top 5 most time-consuming projects of 2025” What Doesn’t Work Anymore: Canva graphics as posts Black space at the top/bottom of the video Too much fancy editing Twitter (X), TikTok, Threads — pretty dead in my area for leads Tune in to hear how a simple list of creative prompts can reignite your posting strategy and remind you that consistency, authenticity, and a touch of creativity are all it takes to stay top of mind—and booked out.

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