Emotions Drive Audiences, Numbers Don't

Send us feedback/questions via TextWhat truly builds podcast audiences - authentic connections or inflated metrics? This episode explores the fascinating contrast between Taylor Swift's approach to audience building and questionable industry practices like buying fake downloads.When Taylor Swift recently proclaimed "I'm in the business of human emotion" on a podcast, she revealed the secret behind her massive success - creating genuine connections with fans through carefully crafted experiences. Meanwhile, a Hollywood Reporter article exposes how some podcasters resort to purchasing downloads and subscribers, revealing a fundamental misunderstanding of sustainable audience growth. Dave and Jim unpack this revealing contrast and why emotional connection always trumps numerical shortcuts.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Video VersionMentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.com00:00 Introduction and Greetings00:35 Technical Difficulties and Recording Tips01:30 Sponsorship Shoutouts03:58 Podcasting Tips and Listener Questions07:04 YouTube Channel Strategies13:26 Taylor Swift and Podcasting Insights14:55 Advertising and Monetization in Podcasting33:50 Promotional Strategies and Awards41:02 Podcast Cruise Ship Deals41:27 Freebies and Perks for Podcasters44:03 Mark Maron's Podcast Retirement47:20 Scripted vs. Bullet Points in Podcasting52:58 Monetizing Your Podcast Audience59:13 Networking at Podcast Events01:09:16 Engaging with Your Audience01:13:54 Wrapping Up and Upcoming EventsFEATURED SUPPORTER: Dr. Craig Van Slyke from AI Goes to CollegeGenerative artificial intelligence systems, like ChatGPT, are transforming the world of higher education. AI Goes to College covers the latest developments in generative AI as they relate to higher ed. Each episode is filled with insights and practical tips that you can use to navigate an AI-enabled world. Check it out at aigoestocollege.com Podcast Hot Seat Black Friday DealNot happy with your downloads? Get some honest, constructive, feedback to get your show going in the right direction AND get a free month at the School of Podcasting (now through the end of the year). Take advantage of this black friday deal and get your podcast going in the right direction. Go to podcasthotseat.com Leave Your QuestionGo to askthepodcastcoach.com/voicemail and leave your message to be answered on the next show.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

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