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ASUG Talks

ASUG Talks News Brief: On the Ground at SAP Sapphire & ASUG Annual Conference

25 May 2025

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ASUG Talks breaks down the major announcements from SAP Sapphire & ASUG Annual conference. Jim Lichtenwalter, ASUG Talks Host, is joined by Isaac Feldberg, Senior Content Manager at ASUG, for a special news brief recorded at the conference. Following the second major keynote address delivered by SAP executive leadership, the two dive into the major announcements made at the event and what these updates mean for SAP customers.  Key Topics Discussed  SAP's suite approach to applications and expansion of JouleThe new generative and agentic AI offerings announced How SAP positioned its offerings as a means to combat tariffs  Related Resource:  Listen to ASUG's exclusive interview with Philipp  Herzig,  SAP Chief Technology OfficerTune into an exclusive discussion with Jeff Suellentrop,  Chief Information & Technology Officer of Phoenix Global, who sat down with ASUG Talks before joining SAP on the keynote stageRead ASUG's conversation with Jan Gilg,  Chief Revenue Officer & President for SAP Americas and the SAP Global Business Suite organizationDive into our breakdown of the recent SAP Q1 2025 earnings call

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